Fushan District, Yantai City, China

The Site Master Plan provides a comprehensive assessment of the fit and organization of the key design and marketing factors. These factors include street access, location and style of commercial and residential buildings’ relationships within the site and to adjoining lands. The Master Plan emphasizes the importance of integration of green spaces and pedestrian amenities into the overall project design of the mixed use commercial and high density residential neighbourhood. The Master Plan illustrates the benefits of interpreting and organizing pedestrian and vehicular areas through specific functional use zones to promote improved circulation, amenity, access and safety for all users.  Combined with Qufu Street’s strategic location, application of the Master Planning principles described herein and good architecture design, redevelopment of Qufu Street represents opportunity to create a vibrant, mixed use and high quality, livable residential/ commercial neighbourhood.